MBA in Digital Marketing (ODL)

Postgraduate ProgrammeMBA in Digital Marketing (ODL)

Master marketing in a digital-first world — a specialist MBA, studied flexibly online.

Build the knowledge and skills to lead digital marketing across social media, search, analytics and e-commerce, combined with the strategic and leadership foundation of a full MBA.

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Programme Key Facts

  • Veritas University College (VUC)

    Awarded By

  • 12–16 Months

    Duration

  • Postgraduate Master’s

    Pathway

  • Online Distance Learning

    Study Mode

  • January, May & September

    Intakes

  • 100% Coursework, No Exams

    Assessments

  • N-DL/0415/7/0001(PA16560)06/28

    Accreditation

1

Future Careers

Lead marketing in a digital-first economy.

Prepare for senior marketing and digital leadership roles by combining marketing strategy with data and technology.

Core Roles

  • Digital Marketing Manager

  • Head of Marketing / CMO

  • Brand & Campaign Manager

  • Social Media & Content Lead

  • Marketing Analytics Manager

  • E-Commerce Manager

2

Why This Programme Matters

The Reality

An MBA remains a benchmark qualification for leadership and management. Complete this programme in as little as 12 months through 100% coursework with no exams, while earning microcredentials from world-leading institutions.

The Education

  • Strategic Marketing Management and Strategic Management
  • Managerial Finance and Managerial Economics
  • Strategic Human Resource Management and Business Intelligence
  • Digital Marketing Strategy and Social Media Marketing
  • Business Research Methods and an MBA research project

The Digital Advantage

Combine core MBA learning with specialist Digital Marketing Strategy and Social Media Marketing electives covering SEO, analytics and e-commerce.

Learners exploring MBA in Digital Marketing (ODL)

Course Modules

Explore the programme curriculum through clear, itemised module lists.

  • Strategic Marketing Management
  • Strategic Management
  • Managerial Finance
  • Managerial Economics
  • Strategic Human Resource Management
  • Business Intelligence
  • Digital Marketing Strategy
  • Social Media Marketing
  • Business Research Methods
  • MBA Research Project
3

The Creative Learning Experience

Apply new knowledge through case studies and real-world projects.

This MBA is delivered through 100% coursework with no examinations, so you apply your learning as you progress.

How You Learn

  • Coursework-Based

    Learn through case studies and real-world projects with no examinations.

  • Flexible Delivery

    Study around your professional commitments.

  • Specialist Pathway

    Tailor the MBA to your career ambitions.

  • Embedded Microcredentials

    Earn recognised certifications from leading universities and industry organisations.

  • Applied Research

    Solve a real business problem through your MBA research project.

Industry Projects & Certifications

Recognised credentials. Real-world application. Global mobility.

Embedded Microcredentials

Core modules are mapped to Coursera for Campus microcredentials from world-leading universities and industry organisations at no extra cost.

MBA Research Project

Solve a real-world marketing challenge and develop practical recommendations.

4

Industry Partners

Connect with the legal profession from day one.

Your legal education at BAC goes beyond the classroom. Through our strong connections with leading law firms, professional bodies and the Inns of Court Malaysia, you gain valuable exposure to the people, institutions and networks shaping the legal profession.

These partnerships help you better understand legal practice, explore different career pathways, and develop the professional confidence to take your next step.

Industry Partners

  • Thomas Philip Advocates & Solicitors
  • Lavania & Balan Chambers
  • Messrs. Jamie Wong
  • Alvin John & Partners
  • Shearn Delamore & Co.
  • Richard Wee Chambers
  • Daljit Singh Partnership
  • Chooi & Company

Earn Microcredentials from the World's Best Universities & Global Tech Giants

  • IBM Applied AI Professional Certificate
  • Google IT Automation with Python Professional Certificate
  • AWS Cloud Practitioner Essentials
5

Career Outcomes

Graduate ready to lead digital marketing.

Prepare for senior marketing and digital leadership roles by combining marketing strategy with data and technology.

Progression Pathways

Graduates can progress to a Doctor of Business Administration (DBA) or a PhD.

Roles in Focus

  • Digital Marketing Manager. Lead data-driven digital campaigns.
  • Head of Marketing / CMO. Set and lead marketing strategy.
  • Brand & Campaign Manager. Build brands and deliver campaigns.
  • Social Media & Content Lead. Lead social and content strategy.
  • Marketing Analytics Manager. Turn marketing data into insight.
6

Student Experience

Join a community of ambitious professionals.

Study while applying your learning to real work.

  • Flexible Delivery

    Study around your professional commitments.

  • Specialist Pathways

    Tailor the MBA to your career ambitions.

  • HRDC Claimable

    The programme may be claimable if your employer contributes to HRD Corp.

  • Award-Winning Ecosystem

    Join an institution recognised with the BrandLaureate Best Brand in Online Education award from 2020 to 2024.

7

Entry Requirements

Applicants must meet one of the approved postgraduate entry routes.

  • A Bachelor’s degree with a minimum CGPA of 2.50, or an equivalent qualification accepted by the Senate; or
  • A Bachelor’s degree with a CGPA below 2.50, or equivalent, subject to a minimum of 5 years of relevant working experience.

Important Note

Fast-track options may be available through APEL.A for diploma holders and APEL.C for credit transfer. Speak to admissions for guidance.

8

Fees & Financing

Malaysian Students

  • Programme Fee: RM16,900
  • Resource Fee: RM1,000 per year

International Students

  • Programme Fee: RM16,900
  • Resource Fee: RM1,000 per year
  • EMGS Fee: RM486
  • International fees are subject to a 6% Service Tax (SST) from 1 September 2025.

Financial Support

  • EPF withdrawals, EZ payment plans, 0% instalment plans, scholarships and bursaries may be available.
  • The programme may be HRD Corp claimable if your employer contributes.