Professionals applying AI for business and creative innovation

Accelerated Professional ProgrammeApplied AI for Business & Creative Innovation

Create, automate and lead with practical generative AI.

A high-impact two-day programme for corporate professionals, entrepreneurs and public learners. Move from everyday AI use to practical content creation, business problem-solving, workflow automation and a strategic innovation proposal you can apply immediately.

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Programme Key Facts

  • HRDA

    Awarded By

  • 2 Days

    Duration

  • BAC Flagship Campus

    Location

  • Hybrid

    Study Mode

  • In Progress

    Intakes

  • RM2,500

    Course Fees

1

Future Careers

Prepare for AI-enabled work, innovation and leadership.

Applied AI skills help professionals create faster, automate repeatable work, evaluate opportunities and lead responsible adoption.

Possible Career Directions

  • AI Innovation Executive

  • Business Transformation Lead

  • Creative AI Specialist

  • Workflow Automation Specialist

  • AI-Enabled Entrepreneur

  • Digital Strategy Manager

2

Why This Programme Matters

The Reality

Generative AI is reshaping communication, content, analysis and operations. Professionals need more than casual tool familiarity: they need repeatable workflows, strategic judgement and responsible implementation.

The Education

  • Prompting frameworks including 4C, RACE and AIRA
  • AI-supported strategy, analysis and planning
  • Text, image, video and audio creation
  • AI-assisted storytelling and presentations
  • Workflow automation and no-code assistants
  • AI leadership, ethics and a 30-60-90 day roadmap

The Innovation Advantage

Translate learning into an AI assistant or workflow and a practical proposal for your organisation or business.

Applied AI for Business & Creative Innovation programme learning

Course Modules & Learning Outcomes

  • Session 1: Mastering AI Mindset & Prompting
    • How generative AI works
    • 4C, RACE and AIRA prompting frameworks
    • Prompting for strategy, email, analysis and communication
  • Session 2: AI for Business Strategy & Decision-Making
    • Market research, competitor analysis and trend spotting
    • SWOT, PESTLE and customer profiling
    • Budget planning, forecasting and operations
  • Session 3: Generative AI for Content Creation
    • ChatGPT, Canva AI, Adobe Firefly, RunwayML and ElevenLabs
    • Brand visuals, social content and marketing campaigns
    • Voiceovers and video for pitching and storytelling
  • Session 4: Storytelling & Communication with AI
    • Hook-Line-Sinker, Hero Journey and PAS
    • AI-assisted pitch decks and presentations
    • AI as a presentation coach
3

The Applied AI Learning Experience

Immersive, project-based and ready for immediate use.

Create real outputs across prompting, strategy, content, automation and leadership rather than only observing demonstrations.

How Learners Build Skills

  • Prompting Mastery

    Build structured prompts for professional work.

  • Workflow Automation

    Design repeatable flows across business functions.

  • Multimedia Creation

    Produce text, images, video and audio.

  • No-Code AI Assistants

    Create an assistant for repeated workplace tasks.

  • Expert Facilitation

    Learn from Manimaran Thiruvasagam, an AI transformation strategist, growth-marketing specialist and accredited HRDC trainer with over 20 years of experience.

4

Industry Partners

Connections, professional exposure and complementary credentials.

Connect with the wider BAC professional network through the established Industry Partners showcase.

Industry Partners

  • Thomas Philip Advocates & Solicitors
  • Lavania & Balan Chambers
  • Messrs. Jamie Wong
  • Alvin John & Partners
  • Shearn Delamore & Co.
  • Richard Wee Chambers
  • Daljit Singh Partnership
  • Chooi & Company

Credentials & Practical Outputs

  • Working AI workflow or assistant
  • AI innovation proposal and content portfolio
5

Career Outcomes

Use AI as a practical business and creative capability.

Strengthen current work, lead adoption initiatives or build new services using applied generative AI.

Roles in Focus

  • AI Innovation ExecutiveIdentify and deliver practical AI use cases.
  • Business Transformation LeadConnect AI adoption with strategy and execution.
  • Creative AI SpecialistProduce multimedia content with AI tools.
  • Automation SpecialistDesign efficient no-code workflows and assistants.
  • Entrepreneur / SME OwnerApply AI directly to business growth and operations.
6

Learner Experience

Two days of creation, practice and application.

  • Immersive Workshops

    Move quickly from concept to practical output.

  • Real Mini-Project

    Build something applicable immediately.

  • Tool-Rich Learning

    Work across leading text, image, video and audio tools.

  • Peer Showcase

    Present, receive feedback and refine your proposal.

  • Leadership Focus

    Plan safe, effective organisational adoption.

7

Who Should Attend

For professionals and learners ready to become AI-powered innovators.

  • Corporate staff from executive to manager level
  • Entrepreneurs and SME owners
  • Freelancers, creators and public learners
  • Anyone preparing for AI-driven roles and careers
8

Fees & Programme Details

Published programme information.

  • Awarded by: HRDA
  • Duration: 2 Days
  • Location: BAC Flagship Campus
  • Study Mode: Hybrid
  • Intakes: In Progress
  • Course Fees: RM2,500