Digital marketers using generative AI tools

Professional WorkshopGen AI for Digital & Performance Marketing

Build funnels, campaign assets and analytics workflows with generative AI.

A hands-on two-day workshop for marketers who want to apply generative AI to funnel mapping, paid-media variants, landing-page content, CRM nurture, tracking, quality assurance, campaign analysis and test design.

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Programme Key Facts

  • HRDA & IACT

    Awarded By

  • 2-Day Workshop

    Duration

  • BAC Flagship Campus

    Location

  • Face-to-Face

    Study Mode

  • In Progress

    Intakes

  • RM3,000

    Course Fees

1

Future Careers

Turn AI tools into measurable marketing workflows.

The programme supports performance, digital, CRM, media and growth roles that need faster content production, structured testing and beginner-safe analytics.

Possible Career Directions

  • Performance Marketer

  • Digital Marketing Executive

  • CRM Executive

  • Marketing Analyst

  • Growth Specialist

  • Media Specialist

2

Why This Programme Matters

The Reality

Marketing teams need to produce more variants, connect assets to funnel stages, track campaigns consistently and turn performance data into actionable tests. Generative AI can accelerate each step when paired with human review and governance.

The Education

  • Awareness-to-conversion funnel mapping
  • Search, social and display variants
  • Landing-page hero and offer blocks
  • CRM lifecycle nurture using the W.A.R framework
  • UTM conventions and campaign tracking
  • QA, AI-assisted analysis and A/B test design

The Performance Advantage

A 70% practical format turns AI concepts into deployable marketing assets and operating checklists.

Gen AI for Digital & Performance Marketing programme learning

Course Modules & Learning Outcomes

  • Module 1: Funnel Mapping
    • Awareness, consideration and conversion
    • Customer personas and jobs-to-be-done
    • Lab: funnel map and asset checklist
  • Module 2: Search & Social Variants at Scale
    • Seed themes and keyword clusters
    • Responsive Search Ads and paid-social variants
    • Lab: three RSA groups and six paid-social variants
  • Module 3: Landing Page Hero & Offer Blocks
    • Message hierarchy and visual storytelling
    • Risk reversal and trust elements
    • Lab: hero, two offer blocks and micro FAQ
  • Module 4: CRM & Lifecycle Nurtures
    • CRM automation and AI-driven lead nurturing
    • W.A.R framework: Welcome, Activate, Retain
    • Lab: three-step activation flow
3

The Performance Marketing Learning Experience

Project-based learning with a strong practical emphasis.

The format combines concept review, guided demonstrations and hands-on labs, with 70% practical work and 30% strategic and creative frameworks.

How Learners Build Skills

  • Funnel Planning

    Map stages, personas and asset needs.

  • Asset Production

    Create scaled search, social and display variants.

  • Campaign Tracking

    Build consistent UTM and analytics plans.

  • Human QA

    Apply review checkpoints before launch.

  • Experienced Trainer

    Learn from Manu Menon, an accredited HRDC trainer with over 25 years in strategy, marketing and digital transformation.

4

Industry Partners

Connections, professional exposure and complementary credentials.

Connect with the wider BAC professional network through the established Industry Partners showcase.

Industry Partners

  • Thomas Philip Advocates & Solicitors
  • Lavania & Balan Chambers
  • Messrs. Jamie Wong
  • Alvin John & Partners
  • Shearn Delamore & Co.
  • Richard Wee Chambers
  • Daljit Singh Partnership
  • Chooi & Company

Credentials & Practical Outputs

  • Performance Playbook Lite
  • UTM, QA and testing templates
5

Career Outcomes

Apply AI safely across digital and performance marketing.

Use the workshop outputs to improve campaign planning, asset production, CRM, tracking, analysis and experimentation.

Roles in Focus

  • Performance MarketerBuild and test conversion-focused campaigns.
  • CRM ExecutiveCreate AI-assisted lifecycle nurture flows.
  • Marketing AnalystGenerate structured first-pass performance insights.
  • Growth SpecialistConnect funnel stages, assets and experiments.
  • Digital Media SpecialistScale channel-ready variants with human review.
6

Learner Experience

Hands-on labs with deployable outcomes.

  • 70% Practical

    Spend most of the workshop building outputs.

  • Guided Demonstrations

    See workflows before applying them.

  • Project-Based Learning

    Complete assets, plans and checklists.

  • Beginner-Safe Analytics

    Use no-code methods for first-pass analysis.

  • Human Review & Governance

    Balance speed with quality, ethics and control.

7

Who Should Attend

For marketing professionals and analytics beginners.

  • Performance and Digital Marketers
  • CRM Executives and Marketing Analysts
  • Growth and Media Specialists
  • Beginners interested in analytics, content optimisation and campaign automation
8

Fees & Programme Details

Published programme information.

  • Awarded by: HRDA & IACT
  • Duration: 2-Day Workshop
  • Location: BAC Flagship Campus
  • Study Mode: Face-to-Face
  • Intakes: In Progress
  • Course Fees: RM3,000
9

Speak to a Training Consultant

Ready to build AI-enabled marketing workflows?

Discuss the next intake and enrolment with the HRD Academy team.

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